I will go on record and state that Emika’s ‘Drop The Other’ is the first great single of 2010. Likely to scare off competition for the coming months, this young Berliner has all the qualities to make it to the top of the heap. By November last year she had inked herself to preeminent electronic hip-hop label Ninja Tune, and now this purveyor of dreamy dub-pop and is readying her haunting debut, which I believe is worthy of some serious anticipation.
Classically trained and brought up with a healthy dose of techno, the story behind this artist is illuminating to say the least. She nearly lost her life in a botched operation in London, somehow survived being hooked on morphine and then found herself being courted by her bank, who offered free flights to any European destination after “upgrading her account post graduation”. She chose Berlin and has never looked back.
Since then, she has been enjoying heavy support from BBC Radio 1 DJ Mary Anne Hobbs who has also commissioned a radio mix from Emika, which will be streamed online from Friday the 22nd till Friday the 29th of January.
We’re convinced her flirtatious vocals mixed with a commercial flair, and an underground sensibility will give Emika that extra leg up. Add a sublime remix from dubstep’s golden boy Scuba into the mix and we think that this young Londoner has found the recipe for success. You can listen to the Scuba mix here.
Her single ‘Drop The Other;’ was released on the 18th of January on Ninja Tune; soon to follow will be her next single ‘Double Edge’ which is set to l have even more tails wagging.
Links & backgrounds
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