Get Physical's New Breed

Future Proof? - Get Physical’s new breed on the state of dance music.

text: Gareth Owen

Dance music is in a period of flux. Music sales are falling, the death of the major label is predicted, creating both problems and opportunities, and the proliferation of better, cheaper computers as well as equipment is changing the way music is made forever.

However where there is confusion, so grows creativity and where some people would argue that electronic music is stuck in a creative cul de sac right now, others would say that some of the most exciting examples of the genre are being created as I write. It’s all a matter of opinion.
 
Get Physical are one of a small number of labels who have continued to evolve. Leaving behind electro house as soon as it became a formulaic sound. Get Physical are all about diversity, forward thinking music and a family vibe, summed up by their Full Body Workout compilation series. Patrice Bäumel, Gavin Herlihy, Caitlin Devlin and Thomas Schumacher from Elektrochemie and Daniel Mehlhart - who all appear on the latest instalment - were kind enough to take some time to tell us, firstly, what they thought of the current changes in dance music and what the future might hold.

For Gavin Herlihy the future is going to be more democratic: “It's certainly going to mean more people making more music. That will intrinsically mean more good music but also more bad music. Unfortunately for the music makers the increase in music will decrease the shelf life of music. Tracks are already consumed at such a frightening rate that they're considered old hat as soon as they've been on Beatport for longer than a couple of weeks. It also means it's going to be harder for the newcomers to break through. To become a known producer you need to release more and better tracks than ever but it's increasingly hard to make a living from doing so, so the art of music making is being sucked into a vicious circle. The only real way to survive is to make tracks that last the test of time and beat the Beatport shelf life.”

Whereas for Thomas Schumacher of Elektrochemie it’s not even really an issue: “Isn't dance music constantly in a transitory period? I mean, if something becomes popular, like minimal a few years ago, people start to look for something different, something that is not mainstream. I consider this attitude amongst many producers in our scene one of the key factors for why this music is still relevant and exciting. As far as the future goes, I have the feeling the "Ethno-sampling hype" will become even bigger and more annoying…”

One of the biggest changes has been the introduction of computers, into both music making and DJ’ing, further blending the roles of DJs, artists and producers. With the decline of vinyl sales being a key factor in the current problems the issue is one close to many people hearts, but often in different ways.

Patrice Bäumel does not understand why there is so much resistance against change in dance music: “For me it is a place to escape conservatism. New technologies have liberated us. They have always driven music to new heights. If it wasn't for people willing to push music forward we would still be sitting in caves and beating on a drum with a bone.”

Thomas Schumacher and Daniel Melhart, however, still have an affinity with vinyl as Thomas explains: “What was wrong with playing records in the first place? I must have missed something.... Only so many DJs get it right with Traktor Scratch. The majority? They are lazy bastards, a disgrace to any real DJ. They can't be bothered to go record shopping and to carry the 25 kg crate around.
For Daniel it just isn’t exciting to watch. “Seeing a DJ staring into his laptop turns me off mostly. I’m very old fashioned when it comes to this topic. I like to play vinyl, and some CD's in combination with my little sampler and then I’m happy.”

But what about the creative possibilities that open up with computers? Gavin Herlihy is both a gadget geek and a lover of vinyl: “I am a complete retard when it comes to absorbing new technologies. I really struggle with computer manuals yet I can read magazines about computer music production all day long! I changed over to Traktor Scratch almost a year ago and it’s been a real creative push in developing my DJ’ing. I'd rather use Traktor with a pair of CD-Js any day of the week to using vinyl. I still love the experience of buying vinyl though. If a record really touches me then I want to be able to own the vinyl in order to feel connected to the track. But when it comes to DJ’ing I'd rather be able to manipulate the file of the track with an arsenal of technology at my disposal than be inhibited by vinyl's limitations.

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