A shoe launch inspired by cars

A shoe launch inspired by cars

29/09/2009

text: Viktoria Pelles

Image: Antia Moser

Fast cars are the inspiration for the latest women’s shoe collection from Swiss shoe designer Anita Moser. The high-tech lacquer of a Formula One racecar and the leather interior of a luxury limousine are found again in the clean folds of a knee-high boot or the shiny ruching of a sandal or bootee. The collection, which is produced in Italy, has been expanded to include not only designs of the showstopping variety but also subtle reinterpretations of the classic pump or boot.

The Winter 2009/10 season also sees the inception of the very first men’s collection consisting of finely wrought, yet robust, lace-up shoes and ankle boots. The design feels nostalgic and even has a small touch of alpine boot. It’s the shoe destined to be a favourite that is getting only better with wear. As you might expect of a shoe with such fine breeding, it is wholly designed and produced in Switzerland and Italy.

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