***UPDATE***
Put promotion into overdrive Chewy, ionic brands Adidas and Star Wars have combined forces with Snoop Dogg, Darth Vader and an ectourage of Storm Troopers to spread the message of dope sportswear and canny marketing. The group recently invaded a New York Adidas store, where they proceeded to use their light sabres to cut off the feet of anyone who was wearing Nike, Puma or Reebok. Well, maybe... Check out the action via hypebeat.tv and see what really happened.
Star Wars x adidas Originals New York March from hypebeast.tv on Vimeo.
Star Wars’ fans rejoice! The eagerly anticipated Adidas Originals Star Wars collection is nearly here. Hitting shops later this month and cleverly split into three areas - characters, vehicles and direct packs, the collection contains trainers, T-shirts and track wear.
Each set pays homage to the iconic film whilst incorporating Adidas Originals silhouettes: Yoda and Luke Skywalker tops, Millennium Falcon trainers and Darth Vader and his Storm Troopers popping up on all manner of sportswear.
May the force be with you.
UPDATE: In typical Adidas fashion, a star-studded cast features in the Adidas Originals Star Wars collection commercial. Usual suspects such as Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk are all seen celebrating the collections opening. Watch the video below.
Links & backgrounds
17/03/2010 Nuit Blanche comes to Geneva
It’s rare that such a talented group of photographers can be united under one small roof, but a gallery in Geneva, Switzerland, has managed to do this by bring together some of the most revered artists working today. Presented by the Patricia Low Contemporary Gallery under the title of N...
16/03/2010 Native shoes: Love 'em or hate 'em
Native Shoes have hopefully put an end to the ridicule of Crocs. The company’s first collection (Spring/Summer 2010) will consist of sneakers in various colors and styles; looking similar to Chucks, Eras, and Wallabees. The Jefferson / Converse Chucks The Mille...
12/03/2010 Monocle switches on
Lifestyle magazine Monocle have confirmed they will venture into the world of television later this year launching a half hour TV show on BBC. Hosted by Monocle’s editor-in-chief and founder, Tyler Brûlé, the weekly show will focus on subjects such as “emerging geopolitical hotspots, business pe...
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