Clubbing from home with B@

Clubbing from home with B@

08/06/2009

text: Rachel Doyle

Andy Warhol once said: “I’m the type who’d be happy not going anywhere as long as I was sure I knew exactly what was happening at the places I wasn’t going to. I’m the type who’d like to sit home and watch every party that I’m invited to on a monitor in my bedroom.” Although it may have seemed fanciful at the time, the voyeur’s dream is now a reality, thanks to the new web platform B@ TV.

Still in beta, B@ TV is a web TV community dedicated to clubbing vicariously. The groundbreaking website will soon be broadcasting from every massive club event in the world, and features exclusive content from DJs such as Radio 1’s Pete Tong and performances from Deadmau5, Sander van Doorn, Gui Boratto and Sasha, among many others.

Ambassador Pete Tong says, "b@ gives fans the music we are playing unedited, uninterrupted and with all the interaction between the clubbers and DJ on the night." The website accomplishes this with cameras in the DJ box and on the audience, even offering a "clubber's confessional booth."

Warhol would be so proud.

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