While using QR codes on cell phones, magazines and even business cards is nothing new in Asia, the innovative ‘Augmented Reality’ issue ofEsquire breaks new ground with its capabilities.
On the cover of the magazine’s December issue, actor Robert Downey Jr. displays a quick response code between his legs. Provocative, but not as provocative as what happens after you download the software. Simply hold the magazine up to your computer screen to hear celebrities talk, tell jokes, and change their outfits depending on the time of day.
This could be the future of magazines but for now it is just fun to play with; watch Esquire editor in chief David Granger giving a short preview of the issue:
30/07/2010 Oldest’ record store reopens
Spillers’ historic vinyl store has been reborn once again. Founded in 1894 by Henry Spiller, the landmark shop is accredited to be the world’s ‘oldest’ record store. To the detriment of music fans everywhere, the store was closed for approximately a month in June this year, but thankfully the st...
30/07/2010 City Slang turns 20 with Tortoise, Lambchop & The Notwist
It's damn hard to sell CDs these days, let alone keep a record label alive. One particular label out there that has survived the worse of the music depression is German based City Slang, started out by former tour agent Christof Ellinghaus,going strong for twenty years now. Something str...
29/07/2010 New Pariah EP dropping in August
R&S Records has announced the release of the highly anticipated new Pariah EP - Safehouses. R&S, once home to pioneers such as Aphex Twin, have recently reinvented themselves as stalwarts of a new breed of electronic musicians that include James Blake, Space Dimension Controller and of c...
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