Get groovy with Egyptian Lover and his favorite drum machine.
There are plenty of ways to celebrate 808 day. You could lace up some new sneakers, buy a new lego set for your kids—or yourself, not judging—or finally add the newest version of Roland’s cult drum machine to your collection. Regardless of how you decide to commemorate the legendary electronic instrument, make sure to bang some 808-inspired tunes while you do it. We recommend putting on at least one record by Egyptian Lover.
There are few artists more qualified to talk about the TR-808’s magic than Egyptain Lover, the funky-as-hell dance music pioneer who built his sound on the back of the drum machine. In this feature for our YouTube channel, hear the electro artist’s take on what makes the 808 so special, how it influenced his creative process and what about it captivated him all those years ago. And If you want to know what real 808 dedication looks like, stick around until the end of the video, where Egyptian Lover takes his 808 on an extended walk through the city.
Watch the feature above as you worship this special little black box all day. And be sure to tune in to our YouTube channel every Tuesday for great new videos like this one.