Technics’ New Turntable Has An Award-Winning Design
The price you pay for high-end design.
The luxury 2016 reboot of the classic record player won the product category of the international design award and was praised for redefining the benchmark for direct-drive turntables. The category was judged on the criteria of material selection, execution and the brand identity of the product. Among its many improvements, the limited-edition turntable uses micro-processor-controlled sensors to reduce vibrations, and also boasts a lightweight magnesium tonearm and a coreless motor to replace previous models’ iron motor.
The audiophile turntable has not come without its controversies. It carried an eye-watering €3,499 price-tag when first released, meaning the DJs that had originally helped make Technics a household name were largely excluded from purchasing the product. The company has recently attempted to rectify this by announcing the production of a cheaper variation, the SL-1200GR.