Someone made this explainer for Michael Jackson.
Back in 1995, on the cusp of the release of Michael Jackson’s album HIStory, music fans were understandably excited. The King of Pop’s ninth studio album was being released at the height of the compact disc era. Its distribution was going to be a worldwide event.
It’s hype on this scale that reminds us that music is far more material than we pay attention to. When albums catch the imagination of millions, it’s not just ears, but manufacturers, factories and pressing plants that are sent into a spin.
One example, is this hilarious video that Sony produced in the lead-up to HIStory’s drop. It’s a behind-the-scenes look into just how intense and chaotic the work is leading up to an era-shaping release.
But more importantly, and unintentionally, it’s an awesome insight into how CDs were produced back in the day. Featuring a step-by-step look into all the links in the production line, from laser cutting to quality control, it’s a great way to see how music’s impact is much more mediated than you think. Check it out in full above.