UNIF Clothing

When it comes to breezy, sleazy occulture-wear, nobody does it better than UNIF. The LA label has been putting out some of my favorite summerwear since I found their famous ‘CHANNELING’ shirt last year. UNIF (Ur Not In Fashion) was started as a DIY backyard screenprinting company, but has since been named as Elle’s ‘Editor’s Pick’ from LA Fashion Week. With an aesthetic that borrows equally from ’80s West Coast punk, ’90s grunge, and modern sub-underground fashion, they’ve become favorites of the fashionable and the famous; Lil’ Wayne particularly has done photoshoots in several different customised UNIF pieces. Their latest S/S11 line ‘Hell Is So Hot Right Now’ is responsible for about half of my hot-weather wear this year. Get hooked on these before the line sells out. Guaranteed to make you the best looking scuzz-fash beast on the street.

Published June 24, 2011.