MALL WITCH is the perfect name for Gerlan Jeans‘ new line. Keywords for the NYC-based label’s SS12 include slime, Hackers, teen, and Internet. It’s Lydia Deetz couture for the post-Hot Topic generation, blending rebellion with humor (tiny witch hat bras??? so good!) to create something for the angsty kid in all of us. MALL WITCH isn’t the kind of line you want to sit around moping in your room with, though: these are garments for being a sassy bitch. GHE20 GOTH1K queen Venus X did the soundtrack, of course; who better? Time to take over the food court!
Published March 06, 2012.