“99% of the decisions that we have been taking are really based on intuition and what feels right.”
The origin story of Polish brand MISBHV reads like a modern fashion fairytale. In London for a summer job during her law degree, Natalia Maczek fell in love with fashion and music. Back in Warsaw, she started making T-shirts for friends to wear at her creative partner Tomek Wirski’s parties. By 2015, they had set up a showroom in Paris and caught the attention of luxury fashion retailer Browns, who requested to distribute their collection.
Since then, the club-wear / high fashion hybrid brand has shown at New York Fashion Week and launched a music label with contributions by Wolfram, DJ Hell, and Live From Earth’s MCNZI. Worn by Rihanna and most recently VTSS and LSDXOXO in their “Goin Nuts” music video, MISBHV has cemented its status as one of the defining brands of today’s club culture.
In the podcast, MISBHV’s Tomek Wirski explains the ethos of the brand, their intuitive approach to decision-making, and why their latest project is a meditation record.