Alternative hip-hop collective Odd Future Wolf Gang Kill Them All, or simply Odd Future (to save your breath) are to turn the photos of their blog into an art book via Brooklyn-based publishing house PictureBox. The cult tumblr blog Golf Wang is a years-worth of snaps that document the incredible rise to fame of the LA gang.
To most, it simply shows off the good times OFWGKTA have shared along their road to success. But to them, it signifies something more meaningful, “great times we’ll never get back”, says ring-leader Tyler the Creator. The spontaneous and imperfect quality of the photos render them simply as snapshots but amateur as they may be in technique, they are brimming with meaning – the capturing of moments, the documentation of society and culture, of music and art, of life in LA, modernity and youth culture. Like a visual time-capsule, an extended day-in-the-life-of…
But being labelled as an ‘art book’…? According to OFWGKTA’s website they are quoted as saying it’s “Nothing Special, Just Photos That Our Group Of Friends Took”, but the very publishing of it transforms the carefree nature of Golf Wang into something that is loaded, that relies on it’s cult following for its success – because you wouldn’t be interested in paying $30 for any old photo album, would you.
Call it what you will, but EB have a feeling that this won’t be the last photo publication of one gang’s blog..and that it won’t be the last we hear from Odd Future either – we see a trend on the horizon! Be one of the first 500 to get your hands on a copy in order to have it signed by the whole gang – Tyler The Creator, Hodgy Beats, Earl Sweatshirt, Domo Genesis and Mike G, Frank Ocean, Left Brain, Syd The Kyd & the Super 3, Jasper Dolphin and Taco.
Photography by Brick Stowell, Wolf Haley, Vyron Turner, Julian Berman, Travis Bennett, Sagan Lockhart And Lucas Vercetti.