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10 x 4 – Ivory Jar

10 x 4 - Ivory Jar When I first discovered Ivory Jar, I yelled “YO” and forwarded the link to ten friends. Because of this, I am no longer a ghost but a real human, just like you. I’m free to oogle the beautiful pieces that this London-based DIY label create and sell (at astoundingly low prices for this sort of aesthetic) online. There’s a right way and a wrong way to nail this sort of gucci goth-inspired fashion, and Ivory Jar nail it perfectly. I’m happy to share their wonderful brand with you here, via this 10 x 4 mini-interview with label heads Marcelina Amelia and Rebecca Dewinter. Enjoy, and have a look at some of the beautiful pieces on their website; particularly beautiful is the Modern Witch floral headpiece (pictured above).

1.If you were still in high school, which clique would you belong to??
Crunk Witch, Hip-Hop appreciation society

2. An album that changed the way you thought?
?Simon and Garfunkel‘s CLAW HAMMER FACE FUCK.

3. What does underground and mainstream mean to you?
Good Girls vs Bad Girls. My money’s on the Bad Girls.

4. What do you think of this song:

Sick bruv, this would be bigger now than it was then, shame they’re probably all dead.

5. Name three essential artists.
Death Grips, Clinging To The Trees of A Forest Fire, The Spice Girls.

6. A film or book that greatly influenced you??
Everything David Lynch has ever done.

7. Raging or chilling out??
Chilling out in the mists of a riot is more fun then hitting people in a chill-out tent….actually….

8. One thing you can’t live without??

9. What goes in your coffee?
One of us is addicted to coffee with sugar and cream and the other drinks gin.

10. What defines your creative process?
Needles (not heroine) with cosmic fingers.

Published June 27, 2012.