24 hours in Budapest: Zsuzsanna Bende (part three of six)
Nowhere is the contrast between the progressive drive of Hungary’s creative class and the current government’s reactionary politics more visible than in the sprawling capital Budapest. The city is known as the Paris of the East for its art nouveau architecture and flâneur-friendly boulevards, though extreme budget cuts and rampant racism under Prime Minister Viktor Orban’s nationalist Fidesz party are rapidly degrading its potential as a creative hub in what many see as an only nominally united Europan Union. We met six protagonists from the city’s varied art, music and cultural scenes who remain cautiously optimistic about their individual futures amidst the collective crisis. This is the third of a six-part series. Read the second part here, the fourth part here. All photos by Rosalia Kullick.
Zsuzsanna Bende is the booker at A38. By pulling in larger acts and making serious investments in the soundsystem and club architecture, A38 has survived the wave of extinction that has ravished the city’s club landscape.
2:00pm: Lunch with Zsuzsanna Bende
The A38 was founded in April 2003, almost exactly ten years ago. Back then we had a boat and a love for music, but we didn’t exactly know what our direction was. All we knew was that we wanted to present great international acts, even if we didn’t know how to get them. We had good intentions, but because there was essentially zero basis or expertise, we couldn’t pay fees that would match international standards, nor could we refer to past merits. It was, in short, very, very difficult. To install a challenging program and to build up confidence for a venue in an ex-Eastern Bloc city such as Budapest requires patience and a huge amount of responsibility, and only by properly booking and organizing concerts can you gain credit. Over the years, my strategy of booking primarily international acts paid off very well and today we are known for exactly that. We are proud to say the A38 has become Hungary’s first stop when it comes to current cult international performers, ranging from Jane Birkin to David Lynch to The Brandt Brauer Frick Ensemble. Of course, we book outstanding Hungarian artists too—DJ Titusz, for instance, has a residency at the A38.
We’ve invested a lot of money into the A38 over the years and we now have a great sound system and capacities to film our concerts professionally. We even have an art exhibition space and a restaurant on the boat. Still, even if we aspire to be a live music space primarily, we also know that the real money comes from organizing parties. To book a DJ is always cheaper than paying a band and their entourage for a gig, so we came up with the idea of double billings on Fridays and Saturdays: first a concert, then the party. This concept has helped us enormously to navigate the brutal financial crisis that our country has seen over the last three years, and now we’re out the other side and very much looking forward into the future. Of course, it helped a lot that we were voted “The World’s Greatest Bar” by the readers of Lonely Planet and this past January we were voted “Best Venue 2012” by the readers of Electronic Beats online, picking up even more votes than the Berghain in Berlin. We’re already noticing the positive effects of these poll results, and as we build a more international audience, we face fewer problems booking for the forthcoming months. But despite these recent developments, the A38 strategy will always remain the same: we have to trust our personal taste as we feel it is our role to survey the market. The A38 never was and never will be a space focused only on one particular kind of music, and that is its strength.~
Published April 16, 2013. Words by Zsuzsanna Bende.