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How Project Futureproof Empowers a New Generation to Follow Their Passions

Deutsche Telekom launches Project Futureproof to support Gen Z in exploring future careers.

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Across Europe, more than one in every two young people are concerned about their post-pandemic futures. Enter Project Futureproof: a tool to stand by and leverage digital optimism to help enable a prosperous future for the next generation.

Project Futureproof was developed in collaboration with both young contributors like Billie Eilish, Zoe Wees, and Katie Menzies and a diverse group of professional skills and employability experts. It aims to connect users to peer-to-peer inspiration and support. “The future feels uncertain”, says Billie Eilish, “but I’m always inspired by what our generation is able to achieve in the face of so many different challenges.”

At the heart of Project Futureproof is a free-to-access digital tool that helps the next generation better understand their abilities and how they are connected to future career opportunities. It uses established modelling to help to connect users with potential future career clusters. Unlike existing services, the tool takes a uniquely Gen Z perspective, identifying key trends and changes in the world of work, delivering insights through a personalized, gamified experience.

Try it out today.


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Published May 18, 2021.