Historically, prophets have been too holy to bet. But times have changed. Recently, Wired staff writer Steven Levy put his money where his mouth is after a discussion with Wired co-founder Kevin Kelly on whether live streaming would dominate online video in ten years time. Levy made his prediction official through Long Bets, a website promoting “societally or scientifically important” wagers with a minimum confirmation period of two years. Here he makes his case for why life is more live than ever before.
A.J. Samuels: Live streaming has become commonplace, but a lot of people still like their entertainment with some narrative. Do you think you’re underestimating the importance of scripts and editing in predicting live supremacy?
Steven Levy: Streaming encompasses more than just material geared for a broader public; it’s also as much about customized streams. We’re entering an era where everything we see can be captured and streamed live, whether it’s people holding up their smartphones to stream for friends and family, or something more professional for a wider audience. That said, I also think that we’ll soon have the capabilities of streaming our kids’ soccer games more professionally, with effects and multiple camera angles and all that. Our live editing capabilities will vastly improve and be easier to use—just like with photo editing or the professionalization of amateur recording with new plug-ins. I’m pretty convinced that there won’t be many family events in the future not being livestreamed.
AS: Is this just one more nail in the coffin for network television?
SL: Not necessarily. I think the bulk of television postproduction and movies will remain as is. But live will have more cache, and as that happens, pre-taped stuff will try harder to capture the feeling of live. Over the past few years you’ve seen network TV do a number of live series episodes—30 Rock’s done it, House has done it—and they’ve been hugely popular. People connect with the immediacy of live action, even if it’s simulated. I would also venture to say that it goes for movies and reality TV too. Shooting with handheld cameras might predate streaming, but it’ll also be bolstered by it. The same goes for reality TV. The grammar of live will permeate all forms of video.
AS: Which platforms are at the forefront?
SL: There’s still an enormous infrastructural challenge. Some of the big network providers simply don’t want to give up the bandwidth. That’s probably the biggest obstacle at the moment. But I would say Google has the best foundation with YouTube. There’s also Google+’s Hangouts, which has replaced Google’s traditional video conferencing tools that the company used to get from a third party. Hangouts has become the most important part of Google+ and I believe it’s merging with YouTube. To be honest, this is where I’d expect to watch my daughter’s soccer game in the future when I’m on the road. Other platforms like Justin.tv have been geared towards streaming for a while, but they don’t quite have the name or the following to be dominant players.
AS: I recently checked out a few Justin.tv users’ live streams and was surprised by being interrupted with ads at seemingly random intervals. Imagine missing your daughter’s goal because of a poorly placed VW commercial. Fahrvergnügen kaput. All parties lose.
SL: Streaming is still in its infancy, and continuous observation channels haven’t reached their full potential. Justin.tv was forced to adopt that business model to stay afloat, but randomly placed ads aren’t ideal. I can imagine streamers in the future with the power to block or indicate the right time for a commercial. Like television.
AS: Other than personalized streams, what are you interested in seeing live?
SL: I’d gladly pay five bucks to watch a well-shot concert stream with good sound, and soon, all concerts will be live streamed. I’m sure there are plenty of people wondering when they’ll be able to follow the Boss or Best Coast on tour from their computer. Personally, I’d also like to see more politics, on all levels. Oligarchs controlling bandwidth, like Berlusconi in Italy, is a scary reality. I guess it’s the same in the US, but instead of politicians owning it, private companies pay off regulators. Freeing the spectrum for innovation is the real struggle.
Illustration: Kraftwerk/Emil Schult, Antenne. Courtesy of Sprüth Magers, Berlin London.
Published September 14, 2012.