Telekom Electronic Beats

This surreal Keinemusik video takes the “earworm” to a new level

Directed by the genius mind of Max Siedentopf, produced by AKKURAT Studios

Have you ever felt this tingling sensation, an irrepressible urge to nod your head around as you listen to an infectious song? The type of beat you’ll have on repeat for hours, getting all your cells to shake and wiggle? That’s what happened to conceptual artist Max Siedentopf when he listened to ‘Pay To Play’, the Keinemusik single featuring Bell Towers lifted from their new studio album, Send Return.

It was just the clue the unorthodox mind of Gucci Vault’s latest campaign creator needed to give birth to a new irreverent and genius video concept: it “revolves around a reptile enthusiast with a pet called “Little Dragon”. The man breeds his own earworms. Throughout the song, he takes one of the worms and places it into his ear. This is when he gets infected by the song, until he slowly turns into a worm himself,” he explains in an official statement.

Shot in various Berlin locations like Schönefeld or Frankfurter Allee on 16mm, Siedentopf’s bizarre and absurdly funny characters get in tune with their inner worm and slide their way around the city, thanks to slit scan effect and a lot of Kryolan GF-Qat N Soft hair gel. “A typical “Max” idea I would say,” describes Rampa from Keinemusik, who met Max at an exhibition in Berlin and got struck by “his humour and the simple looking obvious vibe in his work.”

If the song wasn’t catchy enough, the video’s striking visuals will haunt you for days. Discover it in full below, exclusively on TEB:

This element will show content from various video platforms.
If you load this Content, you accept cookies from external Media.

Load content

An AKKURAT STUDIOS production
Director Max Siedentopf
Director of Photography Igor Smitka
Cast Kai Eikermann
Production AKKURAT Studios GmbH
Producerin Elena Winterer
Executive Producer Rocco Kopecny
Production Manager Oskar Koller
Production Assistant Theodor Bittner Rosser
Steadicam Operator Axel Zschernitz
1st AD Bennet Weidemann
Focus Puller Ondra Kudrna
Gaffer Marcus Lauterbach
Production Designerin Susan Peter
Styling Larissa Bechtold
Hair & Make-Up Aurelia Braga de Matos
Choreography Franka Marlene Foth
Editor Paul O’Reilly
Coloristin Lucia Kovalova
Post Producerin Carola Schimpf

Follow @electronicbeats

 y

Life Forces: Kelly Lee Owens Is No Stranger to the Tarot

 y

How ‘Echoic Choir’ brought the club back to CTM Festival

The Transcript: Billie Eilish in conversation

 y

The best ravewear off the runways of Paris Fashion Week SS22

 y

The Electronic Beats 2020 Holiday Gift Guide

Folamour in his iconic Bucket Hat

The Journey: Folamour talks pandemic, social media and bucket hats

 y

Badman Forward: Dubstep’s History and Legacy

 y

A Disastrous Rave in a Refugee Squat Sends Shockwaves Through Paris

Digital Disconnect: Exploring the Influence of Social Media on Electronic Music in the Past Decade

 y

Exploring 20 Culture-Defining Moments of the Last Two Decades

 y

E-MERGING: Clara Colette Miramon makes your wildest Y2K dreams come true

Björk on ‘Biophilia’ and Making Music Interactive

 y

Read the Transcript of the Electronic Beats Podcast With Johanna Jaskowska

032c comments on The Cube by Telekom Electronicbeats y

Electronic Beats’ immersive project The Cube featured in 032c

Benji B on the Telekom Electronic Beats Podcast

 y

Plunging into Cyberpunk 2077’s Open World Dystopia

 y

Soon on a dance floor near you: London Fashion Week’s best looks

Roller Skating, Civil Rights, and the Wheels Behind Dance Music

 y

Year in Review: The Rave Anthems That Defined the Women’s Strike in Poland

 y

Sonic Healing: Exploring the Restorative and Spiritual Qualities of Music

How Authentic Is Pop-Feminism?

 y

Enter Mordorkore: Berlin’s debut hardcore fantasy rave

 y

Dancing in the metaverse: a conversation with Burning Man

Tomorrow You Start Again: Octo Octa and Eris Drew Confront Ephemerality

 y

10 records to tale La Ruta, the Spanish highway that rivalled Ibiza’s club scene

 y

Life Forces: We Read Call Super’s Tarot to Unlock the Key to His Creative Process

Slivers of the Future

 y

I$A B2Beats AGYENA: On the Pulse

 y

“The physical and the psychic are mirror reflections of each other” – Daniel Pinchbeck Talks to Darkside’s Nicolas Jaar and Dave Harrington

10 innovators shaping the future of our culture

 y

Boy Harsher directed the sultriest horror film of pandemic times

 y

Year in Review: Breaking down electronic music’s iron curtain

‘Unmute Us’: 70,000 Marched for the Return of Nightlife and Festivals in Holland

 y

Michail Stangl’s 1015 BPM Pool Party

 y

Christopher Bauder Talks Us Through the Rave Experiences That Influenced the New ‘DARK MATTER’ Exhibition

Okkyung Lee’s Winter Solstice Mix Is a Funeral Song to 2020

 y

House of St. Laurent on Queer, Black Athleticism in the German Ballroom Community

 y

12 albums that gave us goosebumps in 2021

First Things First: Asquith

 y

EB Picks: A roundup of our September favourites

 y

The Birth of Dubstep Captured in New Photobook ‘Drumz of the South’

Music in the Age of Interconnected Production

 y

Spotlight: FWD Transmissions

 y

Perko B2Beats P Relief: Ringing in the New Year

Class of 2021: the artists who brightened up the year

 y

A Club Is not Enough

 y

Year in Review: Musicians Return to Their Visual Art Praxis in 2020

Year in Review: How Will Dance Music Survive in 2021?

METAMORPHOSIS by TRASHYMUSE × Telekom Electronic Beats y

Our first NFT by TRASHYMUSE just dropped

 y

We Need to Address Anti-Asian Racism In the Music Industry

The Dancefloor as the New Religious Congregation

 y

A matter of space: how nightlife communities fight gatekeeping

 y

AVA proves Northern Ireland’s scene is thriving, despite political failings

E-MERGING: SF1OG is the Berlin label connecting past, present and future

 y

Year in Review: What It Feels Like to Die

 y

The Top 20 Records of 2020

GucciFest Illuminated Fashion’s Intersectionality

 y

The Top 7 Mixes of November 2020

 y

The Electronic Beats Highlight Reel of 2020

Transgender and Non-Binary Artists You Should Be Listening To

 y

Arca Due to Perform at Halle Am Berghain This September

 y

Franka Marlene Foth and Electronic Beats push the limits of immersive choreography

Meet River Moon, South Africa’s Loveable Agent of Chaos

 y

Art at the intersection: An interview with Jakob Kudsk Steensen on ‘Berl-Berl’ at Halle am Berghain

 y

E-MERGING: Kyra Sophie wants to make the fashion world a less scary place

The Idea of Musicality in Modern Dance Music

 y

Dive into The Cube, Our New Immersive Digital Storytelling Experience

 y

Soundtracking Social Movements in the New Millennium

The Bug and Dis Fig on Mutant Dub, Soundsystem Culture, and ‘In Blue’

 y

Human Evolution with Superconscious and Giusy Amoroso

 y

The Top 7 Mixes of 2020

E-MERGING: Maison Taskin is the fashion brand blurring the lines between offline and online

 y

E-MERGING: Meet the OROKO radio community a different way

 y

Tributes to Lee “Scratch” Perry, “Salvador Dalí of music”

The Mother.loading collective in a group picture on a gradient background

E-MERGING: MOTHER.loading doesn’t want to recreate, but create the moment

 y

First Things First: Erika de Casier

 y

A Beginner’s Guide To The Decentralized Internet

“Free music for free people”: the early Polish rave scene adapted into a play

 y

The Evolution of Music in Video Games

 y

Rooted in Rhythm: A History of Percussive Techno Through 10 Essential Records

Watch 19 Hours of Exclusive Live and B2B Sets From Halle Am Berghain

 y

Dance Your Ailments Away With SHE Spells Doom’s “Drums of Affliction”

 y

Year in review: Has 2021 delivered on its promises?

E-MERGING: Otherworldly cakes meets chaos glam nails

 y

Mike Paradinas on Planet Mu’s Past, Present, and Future

 y

On Vatican Shadow and the Far-Right

Year in Review: Trekking Through the Uncanny Valley of DJ Live Streams

 y

‘Growth and destruction:’ Âme on AI, Innervisions, and entering the NFT space

 y

20 Years of Electronic Beats

The Remix Album Defined 2020 — And Gave Dance Music a Social Bubble

 y

Stream: Cinthie honours Frankie Knuckles’ legacy with a fundraising DJ set

 y

Celebrate 20 Years with EB and Pre-order Our Forthcoming Book

WIXAPOLONIA and Poland’s Hardcore Rave for Human Rights

 y

How Project Futureproof Empowers a New Generation to Follow Their Passions

 y

Leonce’s “Multiplexing” is the Big Room Techno Track to Build Anticipation

Continental Drift: The Top 25 Club Tracks of 2020

 y

Reference Festival Sets the Bar for the Browser-Based Cultural Fest

 y

Playlist : ‘Selects’, a round-up of the best new tracks by EB

Unity in the community: the best online radios of 2021

 y

Electronic Beats and MISBHV gaze into The Unknown

Published December 17, 2021. Words by EB Team, photos by Max Siedentopf.