First ALDI started selling turntables—and now this.
German discount supermarket ALDI recently has started to produce TV ads, and one of the first is about Greek gods having a party who stock up at the chain when they run out of money. The interesting thing about the spot is the soundtrack, which uses seminal Detroit techno track “Sharevari” by A Number Of Names. Although it was released in 1981, the track has hardly aged. However, it is a little sad that it’s now used to sell cheap, mass-produced groceries. Check out the spot and track below.
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