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Arca and Lotic Score Prada’s SS2016 Campaign Videos


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Prada is known for making bold musical choices and holistically integrating them into its audio-visual style. Earlier this month, they scored a menswear advertising campaign with “Slay”, a track by Janus affiliate and two-time EB interviewee Lotic, and now they’ve revealed a short film featuring deconstructed club beats by Venezuelan producer Arca. Watch it above.