Classical music has been struggling to rediscover its place amid the swarming chaos of new music (or New Music?) genres. Once regarded as the music of culturally savvy, middle-age intellects, the “big” music is seriously rethinking its marketing strategies, according to a new article on the Economist. Taking leading venues such as Carnegie Hall and the Barbican into account, the author suggests relaxing concert-going etiquette and lowering ticket prices in order to popularize classical music once more—measures we support. In the electronic music community however, many artists are discovering radical new frontiers in classical styles every day.