Telekom Electronic Beats

The Analog Revival Is Happening: This Is A New Reel-To-Reel

Prepare for the return of yet another archaic format.

Vinyl sales are surging and cassette tapes are back. All signs point to a full-blown analog revival. And as if those two things weren’t enough, German company Ballfinger has just thrown more fuel on the fire in the form of its stunningly beautiful new Tonbandmaschine M 063 hi-fi reel-to-reel tape machine.

Intended for audiophiles and professionals, the device offers a sleek, minimalist take on a very old technology. We want one badly. However, its price of €27,000 probably means we won’t be getting one for our office any time soon.

Read more: How to make gamelan music with reel-to-reel players

(Via Vinyl Factory)