A new study looks into what makes people indifferent about music.
In essence, it all comes down to a reduced blood flow to the ‘reward system’ of the brain. Using MRI scan data to track groups of participants, the study revealed that non-music lovers had a lower level of activity in the auditory neural and reward pathways of their brains, while listening to instrumental music tracks they had specifically identified as “emotionally pleasing”. As a comparison, the study also monitored the effect of traditionally rewarding activities, like gambling, and found no comparative blood flow losses to the brain’s reward regions of the ambivalent participants. Dive into the data here.