Telekom Electronic Beats

Is Serato Killing The DJ With Its Automatic DJing App?

In the past, Serato was all about bridging the gap between digital and vinyl mixing. So it may seem slightly out of character—though smart from a marketing perspective—that they’ve created an app to cut out the DJ. The app seamlessly beatmatches from one track to the next within a playlist. For now, it’s mainly geared toward house parties, but does it detract from the value of a handmade, quality mix? For those who fear that this could be the new sync button and crave some renegade, real-life mixing, revisit this Played Out feature with Hieroglyphic Being or commiserate on the trials of touring with vinyl.

(via FACT)