“Writing to the pre-determined trajectory of the news cycle is the temptation and the rewards are great. But you wind up getting thrown blindfolded into a pool of data where all prioritization is arbitrary and all sense of self must be forsaken to an imaginary, constantly fluctuating audience. You become subservient to day-to-day ephemera, trivial information inflated into a narrative through sheer rhetorical will, and gossip masquerading as political or cultural analysis.”
If you work in social media or the modern online media, this piece dedicated to the topic just might leave you nodding and going, “Mm. Hmm. Hell yes. Yeah.” and maybe a KMFDM song will come on.