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What Not To Put In Your Band's Promo Email

With all the promos dispatched to music editors’ inboxes on a daily basis, catchy descriptions can be key. Unfortunately, much of music PR misses the mark, as chronicled on the anonymous Tumblr, “Why I Deleted Your Band’s Promo Email.” Examples include “tattoo-clad, indie-folk troubadour,” “After a move to Brooklyn, and a spiritually awakening dream about bees,” and “Funk ninjas.” School yourself on what never to write here. (via Dangerous Minds)

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